Flooding of FM stations in Chennai
Posted by Sankar on October 2, 2006
Chennai just had Radio Mirchi and Suryan FM (apart from the one from All India Radio – AIR) a while back. Recently, two other stations have launched. And I am guessing that there are more in the pipeline.
Is it too many? Is it too little? How many is just right for a city like Chennai? Maybe other cities like B’lore or Mumbai already have more… I am not sure. But can it go on like this for long? I don’t know.
- Radio stations are different here in India as compared to US. In US, each city has lot of stations, but they all have a set of listeners. Because each station airs a different genre of music ranging from Rock, Pop, Jazz, and so on… But that’s not the way it is in India. Any station in Chennai for example, is pretty much forced to play Tamil movie songs (ofcourse the one from AIR plays some English songs too). So every station ends up playing the same set of songs over and over again.
- Radio is different from TV. Even if there are ‘n’ TV channels, each channel caters to different kind of audience (News, sports, movies etc). But in Radio, it is songs, songs and more songs.
So any station that you tune in, it is one song or the other that is playing. With no varied content, it could end up being boring after a while… We will have to wait and see how the industry pans out…